Client is an early stage start up with a mission is to harness the power of music using empathy and AI technology to create a mentally healthier
world.

Project Requirements:

The website goal was to provide a landing page to gain early adopters and give some information on the product and client story, Client also wanted to convert from landing and basic information to sales and marketing to create those conversions.

For consumers: Show value to web visitors to sign up to be a part of beta testing. 

For investors and brands: Showcase the vision and offer more explanation on the why they should invest in the product.

Second stage was to develop an MVP version with limited but important features to attract early-adopter and validate a product idea and then go onto BETA phase to receive user feedback and improve the product.

Client wanted app should ask users how you are feeling (your “current vibe”) and how user wants to feel (your “goal vibe”)

Application should able to choose a playlist based on user genre preference, current vibe and take user to final goal vibe, app should also measure users’ emotional changes using state-of-the-art biometrics—guiding user to their goal vibe

Key Highlights and Business Impact:

Initial website went live back in 2021, the current new website went live along with the BETA app in May 2023.

Application is in beta test stage right now, trademarked and is powered by ESMR (Emotion Sensitive Music Recognition)

Helped to give early adopters / beta testers an experience of mental well-being practically on demand and help business to consolidate user feedback for enhancement in next stage of product development.

Also gave confidence to clients for pitching to investors and showcasing working BETA product with actual user base to raise funding.